peggy meets gigi. matte meets vinyl. art meets attitude. together, they bring maybelline’s superstay to life in a tactile gallery that blurs the line between makeup and art. within walls drenched in color and lip-inspired form, matte collides with vinyl, sound with color - a sensorial play on contrast and expression. here, superstay becomes more than a product - it’s an experience in texture, artistry, and self-expression. fifty shades. two finishes. endless expression.

for this campaign, i led creative from concept to completion, driving design and execution across social, print, tv, and digital, while directing on set and through post-production.