gigi hadid takes maybelline’s tattoo liner for a spin at coney island - where summer heat meets sea spray and every twist tests your glam. from roller coasters to water games, the stakes are high, but her liner stays higher. rides. heat. chaos. still the sharpest line on the boardwalk.

for this campaign, i led creative from concept to completion, driving design and execution across social, print, tv, and digital, while directing on set and through post-production.