a drop worth chasing. this campaign drops superstay teddy tint nude frenzy with the same energy as a streetwear release - tapping into gen z’s love of the chase. what starts as a shade launch turns into a citywide sprint, as fans race through nyc to snag every tint. 12h-wearable nudes become must-have collectibles - fueling hype, community, and the teddy craze.

for this campaign, i led creative from concept to completion, driving design and execution across social, print, tv, and digital, while directing on set and through post-production.