plugged fresh energy into an electric mobility start-up — redefining its voice, visual identity, and digital presence. built a modern design system, overhauled brand guidelines, and launched campaigns that transformed the brand from quiet player to charged contender.
brand identity and art direction for an electric mobility start-up.
led a full design and ux transformation of the swft website, bringing it in line with luxury e-mobility standards while maintaining brand accessibility.
simplified the user journey, elevated the interface, and applied premium design principles to position swft as an aspirational yet attainable e-bike brand.
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