ads talk like ads. but people? they’re real. there’s something about unfiltered honesty that cuts through - even when it’s absurd. for this campaign, we handed the mic to real customers and let their reviews become the ad. running across tiktok and instagram in european markets, every spot proved one truth: nothing sells like sincerity.

for this campaign, i led creative from concept to completion, driving design and execution across social, print, tv, and digital, while directing on set and through post-production.