drove the creative vision for the krost x swft collaboration and social launch — from concept and art direction to social-first campaign strategy. partnered with the krost team and external creators to fuse both brands into one cohesive visual story, anchored by the release of an electronically powered beach cruiser with purpose.

the launch not only introduced a new product but fueled a mission—10% of every purchase supported new york restoration project to help green nyc. from rollout to release film, the campaign proved that style can ride alongside sustainability.