09 SWFT X KROST COLLAB
launch campaign for an e-bike collaboration with NYC based streetwear brand, KROST.
+ advertising: led the ideation and execution of both social and TVC assets.
+ implementation: worked with outside creative partners to bring the visual brand ID to life.
+ communication: oversaw all outgoing launch communication, including email design, social schedule, and film release.
2022
new york, new york
hero social film
to launch this limited edition e-bike, we helped influencer ella rose hard launch her relationship with her (now husband!!!) james.
the buzzy drop captured the essence of a new romance on a warm summer evening. the perfect nostalgic moment for the krost electric cruiser.
