art direction and brand identity for an electric mobility start-up.

+ conceptualization: developed a comprehensive rebranding strategy, including market research and brand positioning.

+ design: spearheaded visual ID rebrand, including full design overhaul of the brand guidelines, website, and creative style.

+ guidelines: updated brand guidelines covering logo usage, typography, color schemes, and tone of voice.

+ advertising: led the ideation and execution of all advertising. implementation: worked with outside creative partners to bring the visual brand ID to life.

+ communication: oversaw all outgoing communication.