06 maybelline 
global 360° product launch campaign for maybelline new york.
+ led development and production of creative concept through execution.
+ led design and execution of creative for Social, Print, TV and digital platforms.
+ led on set direction and post production.
this campaign launches superstay teddy tint nude frenzy shade range through a social-first lens that taps into gen z’s love of drop culture.
while new drops spark excitement, the real thrill comes from chasing and collecting with a community.
by dramatizing a rush through NYC to snag the latest teddy tint drop, the campaign makes these 12H-wearable nudes feel must-have, pushing gen-z users to chase, collect, and iconize the teddy craze together.
hero tvc
social shorts
Talent - Sunee, Yenni, Hannah Director - Henry DaCosta Photography - Matt Jones Make up - Alexandra French Agency - gotham Post - Modern Post