04 maybelline 

local 360° campaign for maybelline new york in europe.

+ led development and production of creative concept through execution.

+ developed creative for Print, TV and digital platforms.

+ led on set direction and post production.

ads talk like ads. but people? they’re real.

they have a way of getting right down to the heart of a truth. because when a person speaks from a place of honesty, their words say more than any focus-grouped ad could ever say.

no matter how ridiculous they are.

running exclusively on tiktok and instagram in european markets, we used real customer reviews to do the advertising for us.

hero social film

product films