brand identity for a full-service creative & marketing agency

+ design conceptualized and crafted a complete visual identity for White Palm Collective, including primary and secondary logos, typography pairings, and a modern, versatile color palette that reflected the brand’s aesthetic.

+ strategy developed a cohesive creative framework that defined the brand’s positioning, tone, and visual personality- ensuring the design system not only looked elevated but also aligned with the agency’s long-term vision.

+ guidelines: delivered a comprehensive set of brand guidelines detailing logo usage, type specifications, and color standards, providing WPC with a clear playbook for maintaining consistency across all future touchpoint